Cross Sell / Up Sell
Maximize share of wallet of existing customers
Optimizing the potential of existing customer relationships is critical to sustaining customer profitability and increasing organic growth across product lines. Organizations that have a deeper understanding of their customers can target them with tailored product and service offerings that are commensurate to the customer’s overall value.
The Novantas Solutions approach to Cross Sell/Up Sell:
Create target segments and offers
- Segment and prioritize your customers based on overall value.
- Understand what price and service elements are important for each customer segment.
- Determine optimal pricing for each segment.
- Tailor offers based on the customer’s unique needs and overall value.
Novantas Solutions helps financial institutions mine their current customer base for segments most likely to offer untapped value. Our approach includes collecting, integrating and augmenting customer information with market data to create smaller, better-defined customer segments that can be targeted more precisely.
Achieve better response rates
Novantas Solutions provides empirical data through interactive sales dialogues, balance sheet estimates, and product appetite models to accelerate the creation of differentiated products and services for smaller, better-defined customer segments. This translates into better response rates for cross sell and up sell activities which can improve customer loyalty, increase profitable revenue growth and optimize the value of current customers.