BranchScape is an online platform that provides the richness and complexity of the market analytics available in the BranchScape: Core within an easy-to-navigate, pre-constructed interactive environment. Developed as a tool for banks lacking the infrastructure to readily utilize data analytics to support network investment decisions, BranchScape Web provides a series of metrics and analyses that help a bank evaluate its entire retail footprint through a user-friendly web interface, being able to address such issues as:
- Assessing market definitions and market share
- Measuring market deposit potential and assessing retail growth opportunity at various geographic levels
- Readily comparing branch-level metrics and benchmarks in order to diagnose branch performance issues
- Analyzing acquisition targets or competitors
BranchScape Web provides banks with the capability to conduct rigorous analysis on an ad-hoc basis, with source data being updated quarterly and access available whenever network and marketing decisions need to be made.