DemandScape is a data package that provides targeted insight into the wallet opportunities and product propensities for businesses up to $XXmm in annual sales. This solution combines multiple third-party sources and proprietary Novantas analytics to valuate and identify the highest opportunity businesses at any geography.
Our clients will tend to use this solution mainly for the following reasons:
- Identifying high opportunity/large wallet businesses in order to produce targeted lead lists for small business and commercial sales forces
- Evaluating the bank’s current client set to determine additional opportunity for wallet penetration and potential product/need gaps that could be targeted for cross-sell
Equipped with DemandScape’s critical firmographic information, banks can significantly enhance sales and retention efforts and generate new revenue by gauging a prospect or customer’s probable interest in products, ultimately by identifying businesses with the greatest potential value to the institution.